Instead of integrating and maintaining separate APIs for each provider, you integrate with FeedB2B once and access multiple providers through a single, consistent protocol.

One Integration. Multiple Providers.

Different sports data providers use different APIs, identifiers, market structures, and data formats.

FeedB2B handles these differences and provides a unified interface for consuming sports betting data.

With FeedB2B, you can:

  • Connect to multiple data providers through one integration
  • Receive Live and Prematch sports data
  • Switch between providers without building a new integration
  • Use mapped events across different providers
  • Work with normalized events, markets, bets, and outcomes
  • Test and compare different providers through the same infrastructure

How it works

Data Providers → FeedB2B → Your Platform

FeedB2B connects to multiple sports data providers, processes and normalizes their data, maps corresponding events, and delivers the resulting feed through a unified API.

Your platform integrates with FeedB2B once while FeedB2B manages the provider-specific integrations behind the scenes.


Where to start